Maddie Ziegler Is Designing Clothes For Girls Just Like Her

"I feel like there's never really an in-between. There’s really juvenile clothes or there’s something you can’t fit in because it’s too big, or something. So I wanted to make this line something that 12- or 13-year-olds can feel comfortable in, because when I was that age, I was like, 'I don’t want to wear pink all the time anymore.' But if I tried to wear adult clothes, it’s going to be either too big or too grown-up for me."


How cute is this shirt and these jeans from @maddieziegler new clothing line?! So proud of my friend!!! @maddiestyle ???

A video posted by Millie Bobby Brown (@milliebobby_brown) on

Maddie's Muse

Maddie Ziegler says Millie Bobby Brown is the muse for her new eponymous fashion line. "I love her style because she is not afraid to wear clothes that some kids would be afraid to wear," says the 14-year-old actor, dancer and designer.


Maddie x Coveteur

Coveteur catches up with a very busy Maddie Ziegler in sunny Los Angeles.

Faux Leather Moto Jacket | Shop
Crop Fringe Sweater | Shop
Take Me To Tee | Shop
Rose Gold Varsity Bomber Jacket | Shop
Maddie's Pins - Set of 5 | Shop

Maddie is clothing that moves with you.

A little tomboy. A little girly. Effortless jeans, tissue soft tees, easy dresses, jackets and cozy essentials. With Maddie Ziegler as creative lead and a community of like-minded girls, we design and create limited-edition collections for girls around the world.

The story of Maddie's style and feeling how you look

design + fabric + fit

Maddie Ziegler believes cozy fabrics and perfect fit are the most important part of our clothes. Behind-the-scenes at Maddie, a team of designers and manufacturers with over 127 years of apparel experience partner with Maddie Ziegler on every aspect of the line.

Our process begins with design sessions with Maddie and listening to what you really want to wear right now. Based on feedback from our style panels, we source the most beautiful fabrics possible from around the globe to bring ideas to life.

In a dedicated lab in New York our team spends hours on technical design and fitting clothing on different tween and teen body types. We test every item with real girls (with real opinions) for comfort and fit. We also test each item for wear and durability. At Maddie, we pride ourselves on producing trend-right, quality clothing that lasts season after season.

Join Maddie’s Style Panel


The Girl Behind the Magic

Maddie Ziegler is one of the world’s most talented and celebrated young performers. Her electrifying dancing in Lifetime’s Dance Moms, Fox’s So You Think You Can Dance, and her creative partnership with Sia have captured hearts around the globe. She is not only an award-winning dancer and actress, but also a fashion influencer and teen icon. Maddie is excited to take on the role of Creative Director for her new clothing line, Maddie, featuring her coveted tom-girl style.

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