Maddie is clothing that moves with you.


A little tomboy. A little girly. Effortless jeans, tissue soft tees, easy dresses, jackets and cozy essentials. With Maddie Ziegler as creative lead and a community of like-minded girls, we design and create limited-edition collections for girls around the world.

MADDIE is all about Design + Fit + Fashion

design + fabric + fit


Maddie Ziegler believes cozy fabrics and perfect fit are the most important part of our clothes. Behind-the-scenes at Maddie, a team of designers and manufacturers with over 127 years of apparel experience partner with Maddie Ziegler on every aspect of the line.

Our process begins with design sessions with Maddie and listening to what you really want to wear right now. Based on feedback from our style panels, we source the most beautiful fabrics possible from around the globe to bring ideas to life.

In a dedicated lab in New York our team spends hours on technical design and fitting clothing on different tween and teen body types. We test every item with real girls (with real opinions) for comfort and fit. We also test each item for wear and durability. At Maddie, we pride ourselves on producing trend-right, quality clothing that lasts season after season.

Join Maddie’s Style Panel


• Start by creating an account
• Contribute to our digital style panel and receive exclusive updates
• Tag your Maddie looks on Instagram with #wwmy for a chance to be featured on our site
• Submit feedback and fashion ideas to [email protected]

I WANT IN
The story of Maddie's style and feeling how you look

The Girl Behind the Magic


Maddie Ziegler is one of the world’s most talented and celebrated young performers. Her electrifying dancing in Lifetime’s Dance Moms, Fox’s So You Think You Can Dance, and her creative partnership with Sia have captured hearts around the globe. She is not only an award-winning dancer and actress, but also a fashion influencer and teen icon. Maddie is excited to take on the role of Creative Director for her new clothing line, Maddie, featuring her coveted tom-girl style.


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